A team of researchers from Bochum University (Germany) demonstrated that specific scented molecules known as hedione (methyl dihydrojasmonate) can activate brain regions linked to the libido, triggering impulses and attraction in their wake.
This discovery led to the creation of Carnal Blends, an unprecedented collection by Initio in which all of the formulas are enriched with hedione – a word very aptly derived from the Greek hedone (meaning “pleasure”), a mysterious molecule that plays the role of the final detonator.
The signature of this narcotic bomb lies in three essential ingredients: rose, hedione and almondy heliotropin.