The origins of this intensely fresh fragrance can be traced back to London Oud, but the newly launched London Spice assumes a sexier and sportier evolution without any Oud in the background reworked to perfection by master perfumer Francois Merle- Baudoin. It’s the fragrance of champions, anointing those who seek victory with a distinctive and inimitable scent. London Spice is a masculine and iconic fragrance, taking those who dare to stand out from the crowd from day to night in exuberant style. Just like its namesake, it’s a charismatic perfume emblematic of the world’s greatest city.