724 hand and body cleansing gel gently cleanses the skin and delicately perfumes the body and the hands. On contact with water, the gel is transformed into a rich scented foam for a moment of comfort and sensorial well-being. Rinse off and indulge fully in the fragrance. The skin feels soft, moisturized and supple. Luminous, vibrant and comfortably addictive, 724 invites you to feel the city rhythm. To the tempo of bergamot from Calabria, a crystalline white flower accord and sensual musks, 724 captures what all megalopolises have in common: that vibrant energy resonating in unison like a 724-beats-per-minute pulsation.