Inspired by the ROJA customer, 51 is the scent of the quintessential uptown girl. With an eye for the the finest jewellery and a nose for the finest fragrances, living luxuriously is the only way she knows. A masterfully-crafted example of understated opulence, 51 is expertly-tailored to fit the woman who has it all. With an air of effortless grace she glides toward her personal playground – The Burlington Arcade.